Inside the Mind of Google – CNBC

Advertisers following consumers to the internet. Global sales at Google coming back because search advertising is more measurable, has higher ROI and more consumers are going online.

MOBILITY A BIG TREND

4 billion mobile phones – 1 billion computers – move to mobile

BIG INOVATION = THE CLOUD

GOOGLE’S AD GROWTH IN:

DISPLAY ADS

VIDEO ADS

US INTERNET SEARCH SHARE

GOOGLE 70.6%

YAHOO 16.14%

BING 9.57%

ASK 2.62%

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