How to use Twitter for Business
By Martin MaybruckI work with local businesses as a lead generation expert & internet marketing coach and I only use the internet, search engines and social media to get these leads. And it works really great!
With social media I use Twitter and Facebook pages. I find Twitter to be the best for connecting businesses with customers. For local businesses I recommend using http://www.twitterlocal.net and http://www.twellow.com/twellowhood/ to find locals using Twitter.
Do you want more customers?
Do you want to grow your business?
Then I set up http://www.tweetdeck.com with different columns using the built in Twitter search to keep track of locals discussing topics related to local businesses. Once you see them you can gently join in the conversation…and that’s the key…do not hard sell…offer tips, advice and create trust…once they know, like and trust you the sales will follow naturally.
I tell my clients to use their personal account but have a link to their business website in their profile. AND I tell them to use a picture of their face NOT their logo…since people relate to faces better. Also people do business with people not with businesses.
http://www.search.twitter.com , http://tweetgrid.com and http://tweetbeep.com are great live feed Twitter search tools that businesses can use to get insights into what people are saying about their brands or brands they sell in their stores and about the services they offer.
Last thing…with every Friday being #FollowFriday where people recommend / refer other people to follow on Twitter…I took this idea and a few Mondays ago I started #FollowLocals as a way for locals to connect, recommend and refer other locals – I am doing #FollowLocals on Mondays so it doesn’t interfere with #FollowFriday and also to get the week off to a great start with local networking. I also benefit from this local Twitter networking I get many of my clients through Twittering locally.
I plan to also start local Tweetups with the network of locals I have made in my area.
FREE "HOW TO USE TWITTER FOR BUSINESS" COURSE:
If you would like to learn more about how to use twitter for your business and how to use twitter to sell more and get more customers please leave your Twitter for business questions in the comments below. I will be releasing an online course soon about How to use Twitter for Business and the people who leave me questions and comments below will get the course for free (Value $97).
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8 Comments
June 14th, 2009 at 1:50 pm
I really like the #FollowLocal idea – I’ll be sure to look out for it! Nice to see Twitter being used as a conduit to local networking as well as national.
June 16th, 2009 at 3:58 pm
I agree, the #FollowLocals is a great idea and I will have a go at it myself next Monday! Thanks
July 24th, 2009 at 6:10 pm
These are great tips for using Twitter for local business.
You are the greatest.
Lilia
September 17th, 2009 at 4:57 am
Martin,
Thanks for the great tips and advice using twitter. I didn’t know about twitterlocal.net and twellohood until I saw this post. The sooner the better.
Jon
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October 6th, 2009 at 9:11 pm
I also think this is a great idea. Am just starting to explore the benefits of twitter for small business marketing and am looking forward to more info from you.
Ron
October 11th, 2009 at 4:27 am
I’m so glad I found your blog site. Every time I read something from you about local search I get more excited about my business.
Thanks for everything!
October 11th, 2009 at 4:29 am
Sorry if this is a duplicate but my computer rebooted. I just wanted to say “thanks” for all the great info you continually provide.
November 1st, 2009 at 12:20 pm
Great content! Twitter is a powerful tool if you know how to use it right. Looking forward to seeing the content!