Jun

NEW Analytics in Google Local Business Center

Impressions : The number of times the business listing appeared as a result on a Google.com search or Google Maps search in a given period.

Actions : The number of times people interacted with the listing; for example, the number of times they clicked through to the business’ website or requested driving directions to the business.

Top search queries : Which queries led customers to the business listing; for example, are they finding the listing for a cafe by searching for “tea” or “coffee”?

Zip codes where driving directions come from: Which zip codes customers are coming from when they request directions to your location.

Indeed, when I logged into my Google Local Business Center account I found a scaled down Google Analytics type Dashboard waiting for me.

The top field on the Dashboard shows how many times users saw my particular business listing, how many clicks were for more information from Google Maps, how many clicks were for driving directions and how many clicks were delivered to my website.

The middle field on the Dashboard provides a top search queries bar graph.

The last field shows where driving directions came from.

The right rail shows all of the data I have provided to the Google Local Business Center and includes a link for editing my data.

Providing search data to businesses listed in the Google Local Business Center gives business owners yet another level of insight into how their business are performing online.