Archive for Classified Advertising
Newspapers in Crisis: Migrating Online – eMarketer
Posted by: | CommentsThe outlook for newspaper publishers is grim. Their business model is broken and advertisers are bailing. Newspaper advertising revenues in the US declined 16.40in 2008 to $37.9 billion. By 2012, spending will slide to $28.4 billion. Is there hope for this proud medium?
Newspapers in Crisis: Migrating Online with Video
Written January 13, 2009 – 10:40 AM | by Grant Crowell at ReelSEO.com |
“Online is the new reality” for newspapers, says Carol Krol, Senior Analyst for the research agency eMarketer. ReelSEO’s Grant Crowell interviews Carol on her featured report, Newspapers in Crisis: Migrating Online. Carol shares on how newspaper publishers need to do a better job of promoting and monetizing their online video content, especially for the social media space. The following are some Q&A clips from our featured interview:
Grant: How does eMarketer come up with the report findings and estimates?
Carol: We’re a research company in a way, but we don’t do primary research. What we do is aggregate data from the marketing, media, and advertising industry across the board. We literally look at thousands of data resources, and what I do is look at the specific data sources for the newspaper industry. I look at the methodologies and how they came up with their own numbers.
Did you like this? If so, please bookmark it,Using Craigslist to Promote Your Business
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Promoting Your Small Business – Using Craigslist to Advertise Your Business
By DeAnna Troupe
I’ve been using craigslist to market my virtual assistant business for a while now.
Promoting your business on Craigslist can be a tedious process sometimes. Lots of ads seem to struggle as entrepreneurs try to survive amongst the bigger businesses that are usually hard to compete with. There are many things that the small business owners can do to create a quality Craigslist posting that will make their ad stand out.
1.) Create an ad that has a simple headline that draws the Craigslist browser in. Use keywords that your customers will search for.
2.) Include an IMAGE in your ad. Your Craigslist posting will stand out if you use pictures. Images will make your ad look much different than the monotonous craigslist ads that are primarily text.
3.) Post every day, or every other day. Advertising on Craigslist can be extremely competitive.
4.) If you want to collect people’s email addresses for your list, post a link to your autoresponder in the ad. If you want to build a list, make it so that the only way they can contact you is by the website.
5.) Create a craigslist account if you want your postings to be easier to manage. This technique is often overlooked by many posters.
6.) Make sure that your ad is appropriate and that it falls in the right section of Craigslist. Otherwise it may be flagged by the people of Craigslist.
7.) Consider outsourcing your craigslist advertising. There are people that would be delighted to manage your craigslist campaign for a fee. I know this is supposed to be a free method of advertising, but you will save time if you outsource this project.
Advertising on craigslist can be a very effective way to promote your small business. Whether you outsource the project or do it yourself, if you use these tips, you will be well on your way to having a successful small business.
DeAnna Troupe is a virtual assistant. Claim your free ecourse on traffic generation today by going to http://www.deannaspencer.com/list.html
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