Archive for Google
Google Real Time Search with Twitter
Posted by: | CommentsDiscover breaking news on the web with real-time updates from news, blogs and social networks.
Did you like this? If so, please bookmark it,Google Goggles visual search
Posted by: | CommentsGoogle Goggles is a visual search app for Android phones. Instead of using words, take a picture of an object with your camera phone: we attempt to recognize the object, and return relevant search results. Goggles also provides information about businesses near you by displaying their names directly in the camera preview.
Did you like this? If so, please bookmark it,Inside the Mind of Google – CNBC
Posted by: | CommentsAdvertisers following consumers to the internet. Global sales at Google coming back because search advertising is more measurable, has higher ROI and more consumers are going online.
MOBILITY A BIG TREND
4 billion mobile phones – 1 billion computers – move to mobile
BIG INOVATION = THE CLOUD
GOOGLE’S AD GROWTH IN:
DISPLAY ADS
VIDEO ADS
US INTERNET SEARCH SHARE
GOOGLE 70.6%
YAHOO 16.14%
BING 9.57%
ASK 2.62%
Did you like this? If so, please bookmark it,Google Social Search & Twitter
Posted by: | CommentsGoogle Social Search
How will Google handle searches within the social network of an individual?
Individuals must have a google account and a google profile with a list of all of the social networks they are registered on.
If Google knows who your friends and family are, they can make image search, product search, web search, much more personalized.
How will personalized search change the search results & relevancy?
For many, handing over such data to Google can seriously improve the ‘relevancy’ of many of their search queries. But those worried about privacy should realize that for Google to get this information, you probably need to provide it.
Check out this video of Google’s Social Search labs project that should launch in the next couple of weeks.
travel research example 1:15
product reviews 3:15
image search 4:30
local search 5:20
twitter search results 6:45
what will this do for twitter?
how much more traffic will it bring to twitter?
how much more traffic will it bring to your site?
my tweets already get indexed within minutes
Google social search launch in a couple of weeks in google labs http://www.googlelabs.com/ and google experimental search http://www.google.com/experimental/
Did you like this? If so, please bookmark it,Google’s new 7 box – 10 box loses 3 listings making it even more competitive
Posted by: | CommentsBIG NEWS it seems that Google is making room for it’s new local business ads by taking 3 local business listings off of the 10-box and reducing it to a 7-box. This makes it more competitive now to get into the top spots in Google’s local business results. The display is less cluttered and cleaner looking but once again limits valuable real estate and ups the ante on ranking.
Do you know how to optimize your Google Local Business listing to get into the new 7 box?
Google 10 box now 7 box
New Google Listing Ads – Google’s New Way To Advertise For Local Businesses
Posted by: | CommentsMountain View, California — Attempting to win over its rival Yahoo’s local ad unit model, Google has finally introduced a more novel and simplified version of short ad unit for local businesses called Local Listing Ads.
These Local Listing Ads are configured to display when users search for a business in its local area and will contain only basic information about a business, such as contact info and a link. The units will appear on Google.com in local results at the top of the results page, and in Google Maps. The new ads will be displayed at the top of a search results page when users conduct a geographic search for a category related to an advertiser’s business.
“Once you select a standard category that best describes your business, Google determines the cost that ensures the ad is seen by the highest number of people looking for businesses like yours in your location.”
Google spokesperson Deanna Yick declined to comment as to how much the ads will cost, since Google will be testing prices for each location and category to find the best balance between cost and return for the advertiser.
According to Google, more than 80% of people look to Google for local information, and this is the best way to make your listing stand out. The ads are targeted only to people who are near your business.
Did you like this? If so, please bookmark it,NEW Analytics in Google Local Business Center
Posted by: | CommentsGoogle Maps updates business listing quality guidelines
Posted by: | CommentsGoogle Maps updated the business listing quality guidelines over the weekend. The new guidelines are welcomed by those who have noticed an influx of spam or borderline spam submissions to the Google Local Business Center over the past couple years.
Here are the new guidelines, as of June 1, 2009:
- Only enter listings for businesses that you own or are explicitly authorized to represent.
- Represent your business exactly as it appears in the offline world. The name on Google Maps should match the business name, as should the address, phone number and website.
- Do not attempt to manipulate search results by adding extraneous keywords into the title field, and do not include phone numbers or URLs in the title along with your proper business name.
- Create only one listing for each physical location of your business. Do not create more than one listing for each business location, either in a single account or multiple accounts. Service area businesses, for example, should not create a listing for every town they service. Likewise, law firms or doctors should not create multiple listings to cover all of their specialties.
- When entering categories, use only those that directly describe your business. Do not submit related categories that do not define your business. For example, a taxi company might properly categorize itself as "Airport Transportation", but it would be inaccurate to also use the category "Airport". Also, please use each category field to enter a single category. Do not list multiple categories or keywords in one field.
- Provide information that best identifies your individual locations and provides users with the most direct path to your business. For example, you should provide individual location phone numbers in place of central phone lines and the precise address for the business in place of broad city names or cross-streets.
- Provide the one URL that belongs to your business both in terms of the landing page and the displayed URL. Pages that redirect to another domain, or act as "click through" sites may lead to penalization.
- Use the description and custom attribute fields to include additional information about your listing. This type of content should never appear in your business’s title, address or category fields.
Will it prevent spam? I doubt it. But it should make reporting and removing spam a bit easier.
Did you like this? If so, please bookmark it,Local Search is tricky explained by Danny Sullivan
Posted by: | CommentsLocal Search can be very tricky and not accurate at all. Businesses need to claim their local listings and make sure they are correct. Here is a funny story that Danny Sullivan “Godfather of Search” recently told about his issues with Local Search.
Have you claimed your local business?
What questions do you have about Local Search?
Did you like this? If so, please bookmark it,Google Local changes will greatly affect local businesses
Posted by: | CommentsVERY IMPORTANT LOCAL ONLINE SEARCH ADVERTISING NEWS
Google is now showing local businesses in search results without requiring geo-local modifiers (city names, zipcodes, etc.) . What does this mean? If someone does a search for “catering” from a computer in Westport , CT they will now get general worldwide results AND also Google’s 10-Pack Local results for Catering companies in Westport , CT.
