Archive for Local Video
Google Local changes will greatly affect local businesses
Posted by: | CommentsVERY IMPORTANT LOCAL ONLINE SEARCH ADVERTISING NEWS
Google is now showing local businesses in search results without requiring geo-local modifiers (city names, zipcodes, etc.) . What does this mean? If someone does a search for “catering” from a computer in Westport , CT they will now get general worldwide results AND also Google’s 10-Pack Local results for Catering companies in Westport , CT.
How To Get Found Online – Forbes Magazine Article
Posted by: | CommentsHow To Get Found Online – Forbes Magazine Article
Naomi Grossman 02.13.09, 5:01 PM ET
Grabbing customers’ attention is always challenging, particularly for small businesses with limited marketing and advertising budgets. Smart search engine optimization can level the playing field by allowing smaller shops to march up the search stacks on Google and Yahoo!. SEO consultant Rebecca Lieb–former editor-in-chief of the ClickZ Network, an interactive-marketing publication and author of The Truth About Search Engine Optimization–talked with bMighty about how small companies can take control of their search results.
bMighty: What opportunities are small and midsize businesses missing with search?
Lieb: Many of them simply aren’t paying any kind of attention to SEO, and they are doing themselves a disservice. Search really levels the playing field.
I was having lunch with some friends, and they were talking about a doctor they knew who was very specialized, and he has a Web page. They were saying, Why would he possibly have a Web site? The implication is, Why would he advertise to the world? The answer is, he’s not advertising to the world, he’s "narrowcasting." The Internet has billions of channels, and users can fine-tune those channels to what they need. It’s the marketing holy grail. It’s getting the right product to the right consumer. For this doctor, it’s ideal.
It’s also how I found an acupuncturist. He has a specific practice in a specific area. If he didn’t have a Web page, I never would have found him. He also had the right keywords in his page, and I was looking for the right combination of keywords and key phrases. Content matters.
Search engines read text on a Web page, and searchers type in text. It’s all about the text. One mistake that small and midsize businesses make is to put their logo on the Web site as an image. Search engines only know the name of the image file; they can only read text. Small and midsize businesses should make sure to include the name of their business and the address if they’re serving a local audience.
How important is search engine optimization to small and midsize businesses?
Did you like this? If so, please bookmark it,Newspapers in Crisis: Migrating Online – eMarketer
Posted by: | CommentsThe outlook for newspaper publishers is grim. Their business model is broken and advertisers are bailing. Newspaper advertising revenues in the US declined 16.40in 2008 to $37.9 billion. By 2012, spending will slide to $28.4 billion. Is there hope for this proud medium?
Newspapers in Crisis: Migrating Online with Video
Written January 13, 2009 – 10:40 AM | by Grant Crowell at ReelSEO.com |
“Online is the new reality” for newspapers, says Carol Krol, Senior Analyst for the research agency eMarketer. ReelSEO’s Grant Crowell interviews Carol on her featured report, Newspapers in Crisis: Migrating Online. Carol shares on how newspaper publishers need to do a better job of promoting and monetizing their online video content, especially for the social media space. The following are some Q&A clips from our featured interview:
Grant: How does eMarketer come up with the report findings and estimates?
Carol: We’re a research company in a way, but we don’t do primary research. What we do is aggregate data from the marketing, media, and advertising industry across the board. We literally look at thousands of data resources, and what I do is look at the specific data sources for the newspaper industry. I look at the methodologies and how they came up with their own numbers.
Did you like this? If so, please bookmark it,Retailers Take Note: Video Sells! – eMarketer
Posted by: | CommentsI knew that video is up and coming but here is proof of how affective it is for retailers.
eMarketer.com reports:
Retailers Take Note: Video Sells!
JANUARY 26, 2009
The best thing since TV ads?
Every retailer knows the importance of moving product, but online the idea may be taking on a whole new meaning.
According to comScore , the number of online shoppers who watched retail videos grew 40% in a single year.
Granted, the numbers come from a small base and most retailers have only just begun experimenting with online product videos, but early indications point to product videos becoming a powerful sales tool.
“Among the benefits of videos touted by Web retailers are a lower number of abandoned shopping carts, reduced return rates and higher sales,” says Jeffrey Grau, eMarketer senior analyst and author of the new report, Video Usage in E-Commerce: The Best Is Yet to Come . “And those are justsome of the benefits.” Read More→
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