Archive for Mobile Marketing
Google phone could arrive next week January 2010
Posted by: | CommentsCould Google’s phone be available as early as next week?
An internal T-Mobile memo from 12/29,
“Google, with support from T-Mobile, is scheduled to launch a new Android device in early January.
The Google Android phone will be sold solely by Google via the Web.”
What will the new Google Phone cost (sold only direct through Google) without a service contract?
Google, beyond its statement about dogfooding the other day, remains tight-lipped.
So what do we actually know?
- that Google employees are trialling an experimental new handset
- that it’s called Nexus One, and it’s made by HTC
- that it’s been approved by US regulators with support for GSM and T-Mobile’s 3G network
- that Google has registered Nexus One as a trademark in relation to phones
- that Google has plans to sell it, unlocked, directly on the web
T-Mobile news of Google Phone releasein January 2010
google-phone-release-january-5-2010
http://www.guardian.co.uk/technology/blog/2009/dec/16/google-nexusone
http://www.guardian.co.uk/technology/2009/dec/14/google-nexusone
http://googlemobile.blogspot.com/2009/12/android-dogfood-diet-for-holidays.html
Did you like this? If so, please bookmark it,Google Goggles visual search
Posted by: | CommentsGoogle Goggles is a visual search app for Android phones. Instead of using words, take a picture of an object with your camera phone: we attempt to recognize the object, and return relevant search results. Goggles also provides information about businesses near you by displaying their names directly in the camera preview.
Did you like this? If so, please bookmark it,Local to Take Lead on Online Ad Spend
Posted by: | CommentsFrom: eMarketer
Focusing on lead generation
Beginning this year, Piper Jaffray sees local online advertising spending outpacing the national spend in the US.
In 2008, national and local spending levels were equal. But while the research firm projects a drop in national online ad spending for 2009, local is expected to increase by 5%.
Over the next five years, Piper Jaffray predicts a compound annual growth rate (CAGR) of 9% for local online ad dollars, compared with 4% for national Internet spending.
Borrell Associates, on the other hand, forecasts only a 2.9% CAGR for local online ad spending over the next five years. Borrell puts spending at $16.4 billion in 2013, compared with $19.18 billion for Piper Jaffray.
While Borrell believes the local online market is approaching saturation, Piper Jaffray indicates in its report that small businesses will begin to catch up with consumers online, bringing significant growth to the local online sector and moving local dollars from offline to the Web.
Piper Jaffray considers lead generation the primary goal of local advertising, and suggests that mobile presents a major opportunity on that front. With online search the preferred method to find local business info, and consumers highly connected to their mobile phones, especially during the weekends, the research firm predicts huge growth in mobile search spending through 2012.
“Local lead gen companies will play a key role in bringing small businesses into mobile advertising,” according to the report. “Small businesses need to understand that mobile can be as valuable a channel as online and lead gen players be the educators.”
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